Sweet Paris is the luxury all-day crêperie & café the country is falling in love with — now awarding a limited number of territories in approved markets.
Location counts include crêperies open and operating and signed locations in development. ¹See full disclaimer below.
Sweet Paris isn't another restaurant. It's an experience — hand-crafted crêpes, specialty coffee, matcha, and café favorites, served in a beautifully designed setting that turns first-time guests into lifelong regulars.
For an investor, that emotional pull is the moat. It drives frequent repeat visits, fills every daypart from brunch to date night, and creates the kind of brand loyalty most food concepts spend decades chasing. We've built it — now we're choosing the partners to expand it.
See the unit economics →
"Let them eat crêpes." A little French indulgence, reimagined for the way America loves to eat, gather, and celebrate — all day, every day.
Marble, greenery, and Parisian charm make every visit feel like a small escape — and one of the most "Instagramable" spots in any market.
From breakfast and lunch to dinner, dessert, specialty coffee and matcha — plus frozen mimosas, wine, and champagne. Sweet and savory keeps the ticket ringing from open to close.
Through Eat Here, Feed There™, Sweet Paris has donated 522,000+ meals — a mission guests feel good supporting again and again.
The performance of every franchised crêperie — gross sales and expense detail, crêperie by crêperie — is disclosed in Item 19 of our Franchise Disclosure Document.¹ Initial investment, royalty, and unit-level economic detail is reserved for qualified candidates.
A beautiful, aspirational setting with the ease of fast-casual — special enough to feel like a treat, accessible enough to become a weekly habit.
Matcha, specialty coffee, salads, sandwiches, waffles, and sweet or savory crêpes give every guest a reason to visit — and every daypart a reason to stay busy.
A category with almost no scaled national competitor. First movers claim mindshare — and the best real estate — before anyone else.
14 years of refinement into recipes, buildout, training, and operations — an ownable playbook, not a founder's magic touch.
Sweet Paris is a brand people love. We protect it by awarding territories only to operators who share our standard of excellence. The strongest candidates typically bring:
Approved territories are awarded on a first-qualified, first-served basis.
Our team is invested in your success from the day you sign — because your crêperie's performance is our reputation.
Market planning, site selection, and lease-negotiation guidance to secure high-traffic locations.
Turnkey design standards and construction support that deliver the signature Sweet Paris look.
Immersive training in our recipes, systems, and service — plus ongoing operational coaching.
National brand campaigns, social playbooks, and grand-opening firepower to fill seats from day one.
With 27 crêperies open and 26 more signed and in development, approved territories are being awarded quickly. Once a territory is claimed, it's gone. Here's a snapshot of current availability:
From the nation's biggest franchise rankings to the restaurant industry's most-watched lists, Sweet Paris has quickly become a brand to watch. It's earned a place on Entrepreneur's Franchise 500® and the Inc. 5000, been named to the nation's Fast Casual Top 100, and spotlighted by QSR and Nation's Restaurant News as one of America's hottest emerging concepts. Its rise has been profiled by Forbes magazine — and celebrated by major publications in every city it opens.
"We fell in love with Sweet Paris as guests first, and becoming Franchise Partners is one of the best decisions we've ever made — we get to share a brand we truly believe in, every single day."
Together, our crêperies have donated 522,000+ meals through Eat Here, Feed There™
It takes about 60 seconds. A member of our franchise development team will personally follow up — no pressure, no obligation.
Your private prospectus is on its way to your inbox. A member of our franchise development team will reach out personally within one business day. À bientôt.
The best way to explore the investment is to request your private prospectus and speak with our franchise development team. Qualified applicants receive our Franchise Disclosure Document, which provides a full itemized breakdown of the estimated initial investment in Item 7.
Qualified applicants receive our Franchise Disclosure Document, which discloses the actual gross sales and expense detail of our franchisee-owned crêperies, crêperie by crêperie, in Item 19.
We look for partners with roughly $300K+ in liquid assets and $800K+ net worth per location, plus a minimum two-unit commitment in a new market. SBA financing is commonly used. We're happy to review your specific situation confidentially.
Not necessarily. Many of our strongest partners come from outside food service. What matters most is a passion for hospitality, business acumen, and the drive to build. Our training and support systems are designed to bridge the rest.
We're actively awarding a limited number of territories in approved markets, with select metros filling quickly. Request your prospectus and tell us your target market — we'll confirm current availability right away.
Comprehensive support across site selection, design and build-out, training, operations, and brand marketing — from before you open through ongoing operations. You're in business for yourself, but never by yourself.
A limited number of territories. A brand people already adore. Your window to own it is open now.
